brand
standards

New Brand Logo

Keds defines original style. Our products show the world that you are unique and your style is strictly your own, and that’s exactly how we like it.

Clear Space

When the new logo is presented it should have the proper amount of clear space around it. The clear space should be greater than or equal x as shown in the diagram.

Geometry

The new keds logo is based on the Unitext typeface customized with a 36° angle. This angle adds an edgy and original feeling to the brand.

Typography

Unitext is a clear, universal, progressive and authentic typeface that is adaptable across different environments, but without foregoing friendliness. It also has flexibility, coming in various weights and styles.

Colors

The brand is comprised of colors that are creative, edgy, and original. These colors can be used for all applications including background, headline, or text.

KEDS Red

PMS — Bright Red C
CMYK — 0 / 90 / 85 / 0
RGB — 239 / 65 / 54
HEX — EF4136

KEDS yellow

PMS — 116 C
CMYK — 0 / 20 / 100 / 0
RGB — 255 / 203 / 5
HEX — FFCB05

Medium Gray

PMS — 424 C  
CMYK — 0 / 0 / 0 / 72
RGB — 105 / 106 / 109
HEX — 696A6D

Light Gray

PMS — 421 C  
CMYK — 0 / 0 / 0 / 33
RGB — 182 / 184 / 186
HEX — B6B8BA

Full Brand Standards Guide